Bidaya Media is the leading Middle East Non-Profit company that develops cutting-edge, innovative, multimedia educational content for the children and youth in the Gulf and the Arab world. We aim to contribute to Gulf countries by helping children develop the knowledge, skills, and attitudes necessary to become vocal, innovative, and productive members of society. We represent an environment that fosters care, creativity, and diversity while focusing on empowering the Gulf Region’s next generation. A key project in the Bidaya Media portfolio is the “Iftah Ya Simsim” educational television series which is based on the popular Sesame Street program created by Sesame Workshop, and it is an extension of their work in the Gulf region.