First Kid continue to be a progressive people’s company delivering valuable quality products and to understand the work of the licensors, to communicate the promise of their brands, and to work closely with the resellers to deliver the product and service to the end users. First Kid started making publishing & library titles back in 1988. We're about the journey, the discovery of fun, freedom, and adventure. That’s what inspired Mr. Mumtaz the founder to do something different with his live by designing a better product that was truly innovative and build a company around it. Now, more than twenty years later, the journey and the adventure you find along the way is still what drives us and everything we design and develop. First Kid General Trading is one of the leading companies specialized in licensing kids products and since its inception in 1994, the company has expanded throughout the whole Mena offering high quality multi branded products to the entire region. We design and make world-class school products. For kids, boys, girls, teenage and young adults! Basically for everyone; everywhere. As global citizens, we hold ourselves and our business partners to the highest standards. We’re dedicated to safe, ethical, and lawful manufacturing and adhere to the fair labor association code of conduct. At First Kid, we continue to innovate and build a functional school product that fits kids and your life and of course inspires everyone’s journey.