The Häagen-Dazs® brand was invented by two immigrant entrepreneurs with a vision. They used their creativity, sense of playfulness, and a totally made-up name to create an iconic luxury brand. By transforming the finest ingredients into rich and indulgent ice cream, they created the first luxury ice cream that could be enjoyed by all. Inspired by the passion and creativity of our founders, we’re tapping into a new generation of diverse tastemakers to share their own personal definitions of luxury and let their individuality shine. To us, luxury is something that should be enjoyed by the many instead of the few. It shouldn’t be narrow and exclusive – it should be sprawling and everchanging and ever-inspiring. Because whatever luxury means to you - That’s Dazs.