Powder is your definitive online destination for beauty and skincare, offering unbiased advice you can trust and products you will love. We take the guesswork out of the process and are committed to unique, results-driven and (always) exceptional products so you can be free to feel your most beautiful self. Founded in 2016 as the love brainchild of two beauty-junkies, this Dubai-based company brings forth an exquisitely curated collection of the most effective and sought-after beauty and skincare products worldwide. We do not sell anything that we haven’t tried ourselves and which hasn’t been reviewed and blogged by many other beauty junkies like ourselves with delightful results. All of our products are tried, tested and sourced from an authorized distributor or directly from the manufacturer so we can guarantee their authenticity.