It is fundamental to have search engine optimization (SEO) and search engine marketing (SEM) for your company to get targeted traffic. In this way, it will drive your business in growth and you will have more clients. The truth is that many of our customers didn’t understand well how to approach these two very important marketing vehicles. It is reported that more company has who has engaged in the organic SEO search engine optimization has got a wider company and more clients. It is obvious to get a better result as pay-per-click engine marketing is very easy and it give immediate results that can be measured and tweaked. Organic search engine optimization is a long, never-ending process that take a lot of thought and efforts. Most of the search activity comes from the organic links. 1) First start with SEO: At this level, you understand why we use SEO, but then you may be thinking what shrink you. Although that it’s not an easy task that you will build the website and clients will start coming scenario. It is a heavy work and there is no other way than making a website. However, if you start with these areas you will be on the safe way. • Page content. You should optimize each and every page on your website. You should be very careful while optimizing your site and you should take many precautions of the page title within the code, the header of the page, the page URL, the text and other points as well. • Press Releases. They are a written or recorded communication directed at members of the news media for the purpose of announcing something which is newsworthy. Mostly they are mailed or e-mailed to assign editors and online media. It is used to bring more targeted traffic to your website. 2) Use Search Engine Marketing content conversions. Pay per click can be advantageous as it can bring more clients and customers to your site- especially for content-oriented offers. For offers like article/whitepaper downloads, search engine marketing outperforms SEO. This is the reason why we have asked you to perform SEM in this area. Google and Yahoo are the most famous and dominant domain which you will choose to use. It is true that Search Engine marketing and Search Engine Marketing are complicated, but it’s not impossible to use it. If you use both SDEO and SEM on your site we are sure that you will increase your sales and get more success. Website: http://www.seotop.ae/