In 2014 the company witnessed a major restructuring internally under the new management headed by Mr. Mohammad Ayaz who brought in a new vision to the company: “To position Shama as the top player in UAE”. The company’s reach and market share is dominant for both Foods and non-Food channels covering global chains as well as homegrowns. SHAMA proudly partners with all leading retailers across modern and traditional trade in GCC and MEA with an unwavering commitment for shopper-based value creation. Shama has been serving the needs of the GCC,Middle East and Africa since 2004. The region has become a hot stop for tourists from all over the world which gave us the opportunity to tap into this active market. Customers demand the best product from around the world, which has encouraged us to import and distribute only the finest quality products to our clients. With knowledgeable staff, stream lined imports and on time delivery, we are able to offer an unbeatable experience to the 1,000+ customers who have chosen us as their trusted supplier.