Founded in Dubai in 2006, SWR has horology at the core of its DNA. Established as Arabia’s leading watch magazine, the title has evolved and expanded over the past eight years to reflect the lifestyles of those who collect the watches that are SWR’s specialist subject. Packed with stuff worth reading, SWR is about watches and much, much more. A mélange of action, culture, current affairs, news, fashion, sports and interviews, its pages pack an informative and entertaining punch. Watch stuff – Readers can rely upon SWR to tell them what horology’s movers and shakers are saying and doing. SWR reviews and reports upon the latest collections and talks to those who drive the industry Sports stuff – SWR reports on sports with a difference, the extreme, unusual or just plain crazy Cultural stuff – SWR’s culture gurus roam the region’s galleries Exciting stuff – Travel with purpose Stuff you want – If it’s in vogue and on trend it’s in SWR