VISION We learn from each other, but everyone is differing from one another. We at Toledo think of combining all differences in order to figure out creative ideas and innovations where everyone aggress on the uniqueness of our products and services. Furthermore, our vision to the UAE and GCC markets emphasizes innovation and creativity industry We have to collect our resources which were identified in our new business philosophy. Our aim is to create positive change in advertising in the UAE community and the clients to whom we are providing our services. VALUES In Toledo we believe in sharing values for best world. Toledo team creates sometimes and the team also gets inspired from the partners themselves some other times. These mixtures of creativity from Both sides of the game help Toledo to be not only successful firms but also a leader in advertising industry in the region. In addition to these, we have adopted the innovation and creativity philosophy. We are talking merely about the technological innovations or creative solutions; rather, we cope with the ideas that bestow certain figure to our vision in order to be advertising agency that would contribute in creating more brilliant industry. PHILOSOPHY • Research: Rich knowledge of UAE and GCC markets by performing continuous research to find out emerging trends. • Customization: Through clear understanding of organizational behavior and culture. • Outsourcing: by transforming experiences from all over the world to be implemented within the UAE and GCC • Occasions: Toledo team is always aware of national holidays and international celebrations days to keep in line with what is going on, which lead Toledo products and services meet partner’s objectives and goals. • Creativeness: The promise of creative ideas and high quality can be achieved