Established 1843, YALE is an American brand specializing in door opening & security solutions. Yale lock is best Door Locks Manufacturer & Supplier Acquired by ASSA ABLOY in 2000 and a part of the ASSA ABLOY group since. We are promoting our digital range which is called Yale Smart Living Solutions. It is going to be the game changer for this market, as our mechanical locks and other accessories are already the global market leaders. The digital locks and home security systems are the differentiators as they target an untapped market. The TG is one who is mobile-savvy, looking forward to understand technology to better their lifestyle, and wouldn’t mind paying extra to have additional security. For this market, these security locks are important as people leave for their yearly holidays and other vacations. It’s also used for day-to-day basis as one would want additional layer of security for their home as they are concerned about their family. The TG is mainly villa owners or people living in New Dubai (downtown to JLT) apartments. The demographics is wide as anyone who can afford these products can be any nationality. The digital door locks start from AED 2000, hence it’s not your regular lock. YALE has wide variety of products like Smart & Digital locks, fingerprint lock, august lock, monitoring camera, Security Alarms, Cabinet locks, Keys, electronic locks, home automation, padlocks, Digital door viewers, Cylinders, Locks for wooden doors, Locks for metal doors, Locks for armoured doors, Electric strikes, Knobs and handle sets , Door handles and pulls, Architectural hardware, Panic exit devices and Safes etc.